The 2018 Maxim Big Game Party Minneapolis

Big night during Super Bowl Weekend in Minneapolis, MN

Concerts + Festivals

The Brief

The 2018 Maxim Party at the Big Game in Minneapolis , one of the most sought after and high profile parties during the Super Bowl weekend where Art, Fashion & Music Collide to create the ultimate party and brand experience. There were performances by Cardi B, Post Malone, DJ Marshmellow and surprise performance by Migos. The entire event was designed and produced by Cinematic Producer Dylan Marer & Team.

The cinematic scope

  • We transformed a bare concrete office building into a high-end, multi-room, progressive party and luxury ultra lounge.  
  • We created breathtaking staging, video, effects, lighting & sound design.
  • We hired, booked, managed and produced ALL performances of world-class superstar performers Cardi B, Post Malone, DJ Marshmellow and surprise performance by the Migos to garner media and attention.
  • We hired, booked, managed and coordinated a PR team to manage celebrity appearances, as well as garner press and media to enhance the publicity and profile of the event.
  • We worked with Maxim’s sponsors to create custom and noteworthy activations that showcase each brand.
  • We executed a turn key production from design, creation though seamless execution.
We are
cinematic

Design + Construction

We built a multi-room, progressive experience out of a bare concrete office building.

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Stage + Performance

Cardi B, Post Malone, DJ Marshmellow, and a surprise performance by Migos

Over 200+  Moving Lights, 300+ LED Video Panels & a Custom Designed D&B Audio Rig with Standard L/R + 2 Custom Hung Delays for Surround Sound

Effects to include: CO2

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Brand Activations

Activations for Art, Music & Fashion and Sports included:

  • Polaris Auto Displays & Custom Picture Vignette
  • Blu E-Cig Lounge and Vignettes
  • Altec Lansing DJ Pop up and Product Display
  • Captain Morgan Bar and Red Carpet Shot-Ski Experience
  • Hologate Interactive VR Experience
  • Rockstar Energy Drink
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Celebrities Appearances

A star studded turnout.

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Press & Media

The Cinematic PR partner team utilized the pictures and media provided by Cinematic to garner over 1,000,000,000+ impressions.

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